When Acura announced it was bringing back the infamous Type-S line, we knew we had to make something unmistakably Acura that would resonate within culture and reach an audience that had forgotten about us. In order to tell that story, we went back to the brand's Japanese roots and created the first original anime series from a car brand. To start, we had to develop an entire world from the ground up including a full cast of characters, unique locations, overall look, and of course the story to drive it all. Our hero and underdog, Chiaki: a young racecar driver fighting her way onto the track, represents Acura’s place in the market now. The series, composed of four trailers and four volumes launched at Sundance Film Festival and streamed online gaining more than 277 million views–Acura’s most successful campaign to date. Authenticity was at the core of the entire campaign so for the design direction, anything printed had to be mainly black and white resembling traditional manga. We created a series of 100 billboards spanning across 10 major US markets and even created an original 90-page manga for the finishing touch.