HRC Apparel Capsules

HRC Apparel Capsules

Launch Videos + Look Book + Social

Launch Videos + Look Book + Social

Creative Director + Art Director

Creative Director + Art Director

To drop Honda Racing’s exclusive Daytona 24 Capsule, we had to match the energy of the 24 hour endurance race itself. So we tapped into the places that live on that same clock. All-night diners. Parking lots at 3AM. The places where car culture lives. We launched the campaign at Daytona, online, and ran a 24 hours sale on Honda's site matching the race timing. The campaign: OPEN 24 HOURS.

To drop Honda Racing’s exclusive Daytona 24 Capsule, we had to match the energy of the 24 hour endurance race itself. So we tapped into the places that live on that same clock. All-night diners. Parking lots at 3AM. The places where car culture lives. We launched the campaign at Daytona, online, and ran a 24 hours sale on Honda's site matching the race timing. The campaign: OPEN 24 HOURS.

To celebrate 60 years of Formula 1, Honda Racing unveiled its latest apparel capsule at Monterey Car Week by revisiting its most defining machines. Legends from Honda’s first F1 victory were distilled into a modern day wearable expression of racing. Our most iconic cars. Our most iconic designs. WORN BY CHAMPIONS.

To celebrate 60 years of Formula 1, Honda Racing unveiled its latest apparel capsule at Monterey Car Week by revisiting its most defining machines. Legends from Honda’s first F1 victory were distilled into a modern day wearable expression of racing. Our most iconic cars. Our most iconic designs. WORN BY CHAMPIONS.