To launch Honda Racing in the United States as a lifestyle brand, we set out to reach a new audience, the tastemakers beyond the motorsports world. The goal was to create a culturally relevant, FOMO-driven drop that could live at the intersection of racing heritage and street culture. We partnered with Vanson Leathers to produce a super-limited, Long Beach–exclusive leather jacket. Designed to honor the race’s 50th anniversary, the piece drew inspiration from vintage racing jackets and featured custom patches celebrating HRC, Long Beach, and the Grand Prix. To take the jacket off the track and into the streets, we collaborated with West Coast rapper Larry June. The result was a highly successful launch that introduced HRC to the streetwear world and positioned the brand firmly within culture.