To launch Constellation Brands’ new beer Two Lane–a collaboration with country music icon Luke Bryan, we leaned into something simple, the feeling of home. Home isn’t a dot on a map. It’s a mindset. It’s where you feel comfortable, welcomed, and exactly who you are. To bring the concept to life we built a floating bar and pushing it out into the middle of a lake. A place that felt familiar, unexpected, and unmistakably country. From there, we crafted the full brand look across broadcast, print, and social, designed to feel as natural and welcoming as home itself.