Acura ZDX Launch

Acura ZDX Launch

Campaign + Design Direction

Campaign + Design Direction

Creative Director + Design Director

Creative Director + Design Director

Acura’s first electric vehicle, the ZDX, entered a market flooded with more than 70 EV launches. To stand out, we didn’t chase futuristic language everyone else was using. We went after something more visceral. The campaign was inspired by thermal energy. That idea became a flowing aura around the ZDX, a visual expression of motion and energy. A look that wasn’t synthetic or cold, but distinctly Acura. We brought that energy to scale across multiple channels producing more than 500 executions in 17 major markets, creating a presence that radiated energy. A look you couldn’t miss and one the category hadn’t seen before.

Acura’s first electric vehicle, the ZDX, entered a market flooded with more than 70 EV launches. To stand out, we didn’t chase futuristic language everyone else was using. We went after something more visceral. The campaign was inspired by thermal energy. That idea became a flowing aura around the ZDX, a visual expression of motion and energy. A look that wasn’t synthetic or cold, but distinctly Acura. We brought that energy to scale across multiple channels producing more than 500 executions in 17 major markets, creating a presence that radiated energy. A look you couldn’t miss and one the category hadn’t seen before.